Meaning and Marketing – The Will

You are now inside one of the top theological schools in the world and you are sitting in Dr. John Hobbs’ Class on Theology with first year Freshman students. The seminary is reformed, protestant, Christian and is located in the south of the USA.


Do you know where you are now? Do you like being here? If not, you know what to do.


Dr. Hobbs is a phenomenon in himself. You don’t have to know the fear of the Lord in his classroom because you are afraid already.


Dr. Hobbs surveys the back seats in the classroom and makes an announcement. “I notice that some of you were not in class last week. If you don’t think I’ll flunk you, just check the archives of this seminary.”


Dr. Hobbs does not tolerate nonsense in any way and he is unsympathetic when it comes to grades and excuses.


He is in his fifties and has bad arthritis. His skin is very white and pale and you wonder how the man is even living. He speaks with a deep southern accent, but his voice is crystal clear.


Somehow we are on the subject of Creation:


“Why did God create the world?” intones Dr. Hobbs, and he doesn’t wait for an answer. “Because He willed to create it.”


“Why does the world continue to exist?” “Because He Wills for it to continue to exist.”


As for the WILL, most of the students in the Classroom don’t even know what that is and probably could care less. They just want to get out of Class in a hurry because they already have what counts – luv, joy, peace, etc. They got Jesus in their hearts. They know that, or some of them do, and that’s all that matters.


“Jesus, Jesus! You know how much we luv you. But whatever you do, please, please, please – don’t ask us to think.” Is that why we are here?


The top Marketers, the biggest money makers, are always ready to remind us of two things:


(1) You would if you could…


(2) You can if you will…


And they are absolutely right. If you think about it- Dr. Hobbs and the Marketers are saying exactly the same thing, but for a different end and a different reason.


The WESTMINSTER CATECHISM: “What is the chief end of Man?” (Assume “Women” are included)


Now listen, not to the Classical Answer, but to Dr. Hobbs’ paraphrase or his own rendition of the answer – “The Glory of God is a human being FULLY ALIVE!”


What does it mean for you to be FULLY ALIVE?


Go ahead… Fill in the blank and answer the question:_________________________


How do you like your answer? Does it fit you like a suit? If not, do you want to change it? Go ahead and change it, if you want to.


Have you got your answer now? If not, you are making excuses. Go ahead and just tell yourself what would it mean for you to be FULLY ALIVE and write your answer down on a sheet of paper.


Even if you don’t know your answer, go ahead and venture a hunch or a guess. There is nothing wrong with that. No venture, no gain.


The Creator Himself/Herself/Itself – I AM – He/She/It loves answers that are shortsighted because it is better to be shortsighted than to have no sight at all. The Creator – the Great I AM – will honor your courage as you attempt to define for yourself, what it would mean for you to be Fully Alive, what it would mean for you to be YOU.


It is better to want something, even if it falls short, than to want nothing at all, and you end up doing nothing and learning nothing. It’s even better to sell yourself short than to not sell yourself at all. At least you are trying and doing your best and sometimes your worst, but your Creator – I AM – will honor your efforts and commend you for them no matter what the results.


The Creator has placed in you the WILL to be and when you exercise that Will as an artist, a scientist, a designer, or as a Marketer – you are being a Co-Creator with I AM and there is nothing better, nothing more fulfilling on earth.


Okay! You have now defined yourself and stated for yourself what it would mean for you to be fully alive, truly fulfilled, what it would mean for you to be YOU.


Great! Congratulations!


Now, how do you get to that? How do you become that?


I AM wants you to be Fully Alive. So do I. So do you. Now let’s get the job done. Can if be done, can it get done? Yes, it can, if you want to.


Do you want to? If Yes, then let’s get moving.


And you know how much power you have, don’t you? If not, you can go back and read Meaning and Marketing: The Eye of the Storm. How much Power did Patricia Smith have and how did I AM use that power?


She had the Power to give birth to a Brand New Universe and She became ONE with her Creator in the process. Charlie now has a new playground, if he wants to. He will soon find himself dancing among the stars.


Do you believe all this? You can if you want to. Do you want to? Do you want to dare to wish upon a star? If so, our next step is to find a way:


How to access that Power, how to tap into that inexhaustible supply of sheer energy, that is the fuel we seek in order to become FULLY ALIVE, which is to get and to receive what we really want and what we really deserve.


In the next Lesson – Meaning and Marketing – The Links! – I will show you a way to access that POWER, that ENERGY that will allow you to reach for your true DESTINY.


I AM is waiting for You. What are You waiting for?


Answer to Test Question in Meaning and Marketing – The Eye of the Storm:


How much power does the Spider now have and what is She going to do with it?


Answer: The Spider has as much power as you want her to have. Use her as one of your links in Meaning and Marketing – The Links. Give her a name if you want to. “Charlotte” will do. When you are feeling low, experiencing a lack of energy or inspiration, remember Charlotte. She will empower you. She now has the Lightning Bug inside of her and I AM is light. This is no ordinary lightning bug. She survived the fall Equinox before she met her destiny inside Charlotte.


What is Charlotte going to do with her power? Continue to spin her webs, eat other insects, and spread her fertility to the winds. Hopefully, She and her kind will also ward off Black Widows.


Go for it, Charlotte! And don’t get in my way or I’ll knock your web down.


Resources:


Charlotte’s Web E. B. White, Garth Williams (Illustrator)


The Parable of the Ten Pounds The Bible, The Gospel of Luke, Chapter 19:11-27


An Introduction to the Reformed Tradition: A way of Being the Christian Community John H. Leith


The Courage to Create Rollo May


The Road Less Traveled, 25th Anniversary Edition M. Scott Peck

Paul Snell lives with his wife, Jean, and younger Son, Steven, and their dog Blackie, in Lexington, NC. He is a former Presbyterian USA minister and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polor with A.D.D as a minor component. He, with the encouragement of his great Mentors at the PowerShift Loop, is an Advocate for the treatment of mental illnesses – all kinds.

Body Language: Dos and Don’ts

Studies show that much of communication is nonverbal. That means it’s not only what you say, it’s how you say it: your intonation, gestures, facial expressions and posture. Here are some Body Language Do’s and Don’ts to help your face-to-face prospect and customer meetings.

Do:
Stand tall and have good posture, your prospect will interpret this as confidence. If you do not feel that you have good posture, you can change it! Start working out, going to a gym, take dance classes or do what the models-in-training used to do to help their posturewalk with a book on your head!

Don’t:
Slump or stoop in on yourself. Your prospect will see this as you having something to hide and will be inclined not to trust you.

Do:
Smile. It changes your whole attitude and prospects will enjoy doing business with you. People like to do business with people they like. You’ll have a better time too!

Don’t:
Scowl or look stressed and unhappy–even if you are. Your problems are your problems, not your prospects. You’ll feel worse if you blow an opportunity.

Do:
Speak out. Have clear and confident speech patterns. Make your intonation go down at the end of every sentence, even if you are asking a question. Be careful, though, not to swallow your words. This speech pattern will make you sound more confident and your prospects will be able to understand what you are saying.

Don’t:
Mumble. Your prospects will not understand you and could see you as having something to hide. If it is hard work to try and understand what you are saying, your prospect will probably give up. People don’t buy from people they don’t understand and they don’t buy from people they do not trust.

Do:
Look your prospect in the eye. Eye contact is a valuable tool for building trust.

Don’t:
Look down. If you cannot meet your prospects eye, they will see you as someone with something to hide.

Do:
Dress appropriately in a businesslike manner. Prospects will see you as a professional.

Don’t:
Wear clothes that are too casual or inappropriate or clothes that are wrinkled or not clean. Prospects will not take you seriously if you do not take yourself seriously.

Do:
Shake hands firmly. You will seem confident.

Don’t:
Squeeze too hard or conversely have a “dead fish” type of handshake. You don’t get a second chance to make a first impression!

Wendy Weiss - EzineArticles Expert Author

© 2005 Wendy Weiss

Wendy Weiss, “The Queen of Cold Calling & Selling Success,” is a sales trainer, author, and sales coach. Her recently released program, “Cold Calling College”, and/or her book, “Cold Calling for Women”, can be ordered by visiting http://www.wendyweiss.com Contact her at wendy@wendyweiss.com. Get Wendy’s free e-zine at www.wendyweiss.com

How To Double Your Profits – Peter’s Way

Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he’d fight a losing battle just to sell them all. At the end of the day, they weren’t fresh anymore and people didn’t want stale muffins. Then one day Peter doubled his profit. Yeah, just like that. He changed what he said and he sold twice as much.

“How much are those muffins, mate?” his customers would ask. “$3 for two,” he’d say. And they’d buy two instead of one.

Simple, huh?

It’s called bundling. We used to sell the Brain Audit for $xxx and PsychoBranding for $xxx. When someone bought the Brain Audit, we’d try to sell them PsychoBranding. Some customers bought and some didn’t. Then one day we used Peter’s combo technique. We sold both the products, the Brain Audit and PsychoBranding as PsychoCombo.

Boom! Our sales went through the roof. We were taking home twice as much money, and at the same time giving the client more value — more information. More ways to increase their profits.

McDonald’s does it all the time. We experience it all the time. Yet we never do it all the time.

Why ever not?

About The Author
Sean D’Souza
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.

Sales for Concrete Cleaning Companies

If you own a pressure washing service, which specializes in flat work and concrete cleaning contracts then it is important to concentrate your sales efforts on property management companies and facilities and maintenance directors for large corporate outlets and corporations.

When selling concrete washing service is it is important that you listen to the customer and find out what their real needs are and it is even better if you can walk the property with them and then make your bid. So often I find that concrete cleaning competing companies will try to bid jobs over the phone without walking the property with the property management Company or without getting a list of properties so they can walk the properties themselves.

When selling concrete cleaning contracts it is important that the customer understands that you will show up when the businesses are not operating and you will do so in a professional manner and make sure that no one slips or falls on the property.

Additionally you’ll need business insurance to cover this with up to $1 million liability and be able to additionally insure the property management Company and the owners of each property.

A concrete washing company salesperson needs to make sure that this is understood right up front otherwise the chances of getting a sales interview or even getting to meet the property management Company are slim to none. I hope you will consider this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Lance Winslow - EzineArticles Expert Author

Open Work Spaces


At the job, is it better to have it all open, or closed cubicles? I think that keeping an open environment creates a better place to come up with creative ideas and complete projects. Although you can think that a person could buckle down and get a lot of focused work done sitting in a single cubicle, you end up missing out on the group dynamic. Having more minds is better than one mind. If you can keep an eye on everyone working and making sure that they are producing, then more will get done. Just to know that someone is always watching you will get you to produce more. Today’s work place is moving away from cubicles and more towards and open environment. The boss doesn’t even need to be anywhere near the business if you have a group of equally placed ranks working together. It can cut out the layers that often hold a corporation or small business back from growth. If you have watched the movie Office Space and noticed when Peter came back to the office and knocked down his cubical, then you will know what I am talking about. His performance improved when he did that. You feel better and open. Let go of the constrictions of the cubical and move on to the open group environment.

Retail Selling Strategies

Retailers face an intense competitive environment. With the growing availability of retail space there are more stores joining the marketplace. At the same time there is also a great deal of money to be made at the retail level.

Consumers have more disposable income to spend, and have become accustomed to experience shopping as a form of recreation.

Here are some strong selling strategies that can be used by retailers to produce more sales.

Retail Selling Strategy #1

Display the original retail price, or manufacturers suggested retail price, next to your price. Make the two prices very clear so that shoppers will realize what a great bargain they are receiving.

Retail Selling Strategy #2

Offer free promotional items. If you want to increase your retail sales you should strongly consider using promotional items. Promotional items should have a high perceived value, such as a free DVD or CD. Give them away with every purchase over a certain amount. You can offer a higher priced value giveaway for larger purchases.

A clever retail idea is to figure out what your average retail sale is, then offer a give away for sales higher than that average. This strategy should increase your average sale since people will want the giveaway.

Retail Selling Strategy #3

Offer a loss leader. A loss leader is a product which you sell to bring attention to your store. If customers are used to paying $1 for a pair of socks, but you sell them for .05 each, you will have customers lining up to buy them from you.

You will be losing money on the socks, but think of how many other items your customers will buy once they are in your store.

Donny Lowy runs http://www.closeoutexplosion.com an online wholesale and closeout business that supplies eBay sellers, retailers, and flea market vendors.

The Worth for Choosing Public Liability Cover

Public liability insurance is crucial for the reason that all businesses are at danger to some amount. Even if nothing severe has yet gone on with your companies buildings, that’s no guarantee that it will not sometime in the not too distant future. If somebody is hurt, or their resources lost, it is your requirement to suitably refund them. This expenditure may be unusually high, depending on the exact case.

Although, you do have a number of ways to safeguard yourself for this incident. Going for public liability insurance lets you to breathe considerably easier. If a client claim is pricey, the insurance firm will be available to offer you a safety net. It is their legal requirement to make sure you are covered from claims & legal charges brought against you. This leaves you available to concentrate on actually doing business, instead of worrying about what might happen. Following are numerous case studies of times when public liability indemnity might come in handy.

Directors of plumbing corporations typically get the job done fast and right. However, every now and then something may perhaps go wrong. If you unintentionally damage a client’s water pipes while on the job, affecting property for instance PCs and flooring, public liability cover will be there to cover the receipt.

An additional illustration is that of an advertising company. If a client were to break an ankle in your workplace, even if it is not your fault, you would be held legally responsible. Though, with public liability indemnity you would not have to resolve the claim yourself.

In a similar situation, physical damage caused to an onlooker by an employee on a building site is the legal responsibility of the corporation’s owner. This type of claim can get extremely costly in fact, unless you get the correct insurance protection. Help protect your firm with Insured Risks Professional Indemnity Insurance.