Brighthouse Help People Beat the Credit Crunch
Comments: 0 - Date: July 19th, 2009 - Categories: Business Performance, Commerce Success, School of Shopping
BrightHouse the national retail outlet who specialise in the sale of home televisions and electrical appliances, sofas and other furniture and related products is proud of its partnership with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make kids with serious illnesses dreams comes true, purchase equipment for those children as well as aids for the hospitals and schools that care for them. Over the last three years they have received support from a host of companies including British Airways and clothing outlet Next. In 2008 BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
One of the most commonly observed things recently is that one of the most popular areas of lending is ‘buy now pay later’ finance available in lots of the big stores such as BrightHouse. People making use of low or no interest deals are spending their money prudently and making their finances go further by distributing the cost of high-value essentials such as sofas and white goods over a period of time. With the reduction in peoples spending, it seems that every shop is getting in on the act and offering tempting finance deals.
BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It gained infamy for exorbitant APRs and expensive compulsory extra cover. Currentlythe retailer is on the front foot, trying to clean up both its shops and its name as it embarks on a very challenging growth programme. It plans to open 21 shops next year and estimates that there is enough market for at least 600.
It’s important that Brighthouse bare in mind that Many of the larger credit card companies have been taking flak recently for some of the extortionate interest rates and tricks employed to suck every last dollar out of the consumer. Brighthouse do not want to be percieved as doing the same thing. The rise of the world wide web has given credit card companies a new challenge to deal with as consumers now have much better knowledge of different rates and charges and can all too easily and quickly find the best deal, you no longer have to have the business acumen of a top financier to stay ahead.