Health Upgraders

When I first started building web pages I wish the that was about the people who would land on the page that would make a difference as to how many people would eventually also went on the page.

I thought the more bells and whistles, more pretty,animated, and full of features my site was the better it would be over time. I figured this would be word-of-mouth advertising.

The truth is however, the simpler the site the more traffic you end up getting. It’s not really about the people who end up on the site but how those people got there in the 1st Pl.

Web design that utilizes search engine optimization technologies are the ones end up with thousands upon thousands of hits.

A lot of webmasters when they first start out have no idea about how traffic to webpages works.

They start building their websites to be the coolest looking most amazing highest tech websites they can come up with.

The problem with this is that they end up with no traffic nobody ever sees these great sites. Learning web design is part search engine optimization part design.

Although the site should be designed so that people can see it and enjoy it those people have to get to it first this requires the use of search engines or 99% of traffic on the Internet come from.

In order to identify the best email marketing campaign for you, you will need to know the different ways in which email marketing is used.

You will also need to understand one very important truth. And that is the fact that email marketing campaigns work best when used to refer people to a site rather than in trying to make a sale directly through the initial email communication. In fact email marketing campaigns have done best when aimed at getting as many persons as possible to sign up in an opt in email list.

What this has meant is that the seller has the perfect chance to build up a relationship with the prospect. This in turn will open up many other chances in future for making sales. This works out much best and much more effectively as an email marketing campaign than the one-off hit or miss effort.

As long as you have carefully targeted those that you sign up in your opt in email list, then all you have to do is keep on feeding them interesting information on their area of interest. This is the best and most effective email marketing campaign because whatever relevant offer you put in front of them via your emails will be viewed as interesting information.

Find out more about the best email marketing campaign for you

Have you been to a networking event, or a conference or industry meeting lately? If you have,
chances are you heard a presentation. Someone got up and spoke to you and the rest of the group
about a topic. A topic they knew a lot about, and a topic related to their business.
They may have even made a special offer to the group, such as a special product or service
package they don’t usually sell, or a special discount on their products or services.

These people are using speaking as a marketing tool … as a way to get the word out about
their business, products or services. They’re doing this by sharing valuable information with
the kind of people they can best help, and those they’d like to have as clients. And by offering
everyone the chance to go deeper by making a purchase, or joining their email list, or some
other offer to bring them into the fold of their business.

If you’re a small business owner or independent professional, you can do the very same thing. And the best part is, it’s free.

So what if you’re not sure how to use speaking as a small business marketing tool.

Here are 10 steps to get you started:

(1) Identify a topic you know a lot about and that is related to your business.

(2) Using that topic, put together an outline for a presentation.

(3) Create a 30-60 minute presentation from this outline, being sure to share valuable
information and helpful tips, but also being careful not to give away the whole store.

(4) Identify who your ideal clients are.

(5) Look for groups or associations these ideal clients belong to that hold regular meetings.

(6) Contact these groups to see if they feature outside speakers at their meetings.

(7) For those groups who do feature speakers, offer to come speak at a future meeting for free.
Be sure to help them understand how your topic will benefit their members or attendees.

(8) Find out if the group you are speaking to will allow you to sell your product or service
to the group at the end of your presentation.

(9) For those groups that will allow you to sell, put together an irresistible offer. Consider
packaging together products or services you don’t usually sell together, or give them a big discount
if they purchase from you at the event.

(10) For those groups that won’t allow you to sell, do a giveaway of one of your products
or services and invite all attendees to submit their business card for a chance to win. Follow-up with
everyone who enters, inviting them to join your email list.

Speaking is a great way to get yourself in front of your ideal clients so they can get to know you
and your business better. It’s also a great way to build a mailing list of your ideal clients that you can
market to over time, through a regularly published newsletter or ezine.

(C) Copyright 2006 Debbie LaChusa, 10stepmarketing

Debbie LaChusa created
The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week
Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than the rest.

They achieved expert status not because they’re good at what they do, but because they’re great at marketing themselves. They identified a niche they could occupy as a leading expert. You can find a niche to fulfill as a leading expert and attract real estate agents the same way.

To Find Your Niche, Discover Your Unique Knowledge

Over time and with work experience, every loan officer learns unique knowledge, skills and expertise that Agents can benefit from. By discovering this special knowledge, you begin the first step in the process of finding a niche that you can fill.

A loan officer doesn’t achieve leading expert status because of extraordinary creativity or Herculean effort. Their mastery comes from learning through repetition and a discipline established from research, self-study, education and experience.

We live in the Information Age. You can position yourself as a knowledge expert in a particular topic or subject. Therefore, Agents needing help with your topic turn to you first.

Agents prefer to work with someone they view as an expert than to waste time shopping services. Remember we live in a period with greater urgency than in the past. Your status as a leading expert will attract clients because they value time as a precious commodity.

The first step is to take an inventory of your knowledge and skills. Use these questions as a guide to discover your unique knowledge.

- What problems have you solved repeatedly for realtors?
- Do you have any specialized training?
- What are your favorite or best loan programs?
- What compliments about your skills have your realtor clients shared repeatedly?
- What are you most passionate about in your business?
- What knowledge or skills from previous jobs can relate to your present work?
- What single area of your business are you best at?

What elements keep appearing? Are you onto a topic that you can further develop? What niches are you spotting?

To Find Your Niche, Focus On One Area

By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward your development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge.

As you develop your knowledge in one area, you can build a reputation around it. The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.

As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.

And since you do not have to spend as much time marketing or selling yourself, you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.

To Find Your Niche, Decide Agents Need Your Expertise

A great mistake is to assume that the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.

Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.

Survey Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of escrow, etc.

The recognition of your unique knowledge and the calculated development of it is the first step to achieving leading expert status.

Jeff Nelson helps mortgage companies and individual loan officers increase loan originations by developing customized relationship-building strategies that secure quality relationships with real estate agents. Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to becoming an Agent Magnet.

Visit us at http://www.loan-officer-marketing.com

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