Health Upgraders

This type of marketing resembles an auction house. Different items are pushed on your site and for all your time, each sale pulls in cash. There is less time and effort required, very few operating costs, it works 24 hours a day, and it’s simple to learn.

The very first step you must take is to make a choice as to what products or market best suits your business style. A good way to go about this is, find out what a specific group of customers are anticipating, and determine how you can assist them. One of the better ways to find this is finding unique sets of highly targeted longtail keywords and phrases; there are less searches for these in general, nevertheless many more of these convert. To obtain these profitable keywords, you should use programs like Micro Niche Finder. Data generated from Micro Niche Finder or analogous computer programs or services results in related words and phrases in an extensive list format which you can then target in order to get top spot on internet searches. Micro Niche Finder will in addition recount how many searches each one gets, precisely how many other sites who exploit them, and how good the competition is. Finally, the information returned can identify desirable domains, content for your site, and also reveal suitable products for you to sell. Constructing a internet site is next; however there are still crucial tasks to complete. Having a good performance on web based search engines involves the fine-tuning of your website. Here Seo Elite information comes in. This application analyzes competitor’s web sites and can provide you with suggestions on exactly what you must do in order to achieve good rankings in the search engine listings.

With software like SEO Elite, info produced from the software suggests where to get links, the most profitable keywords, and an extensive listing of article submission sites to use. In a nutshell, the results produced are much like to the data that a specialist in search engine optimization may offer. Once you decide on your target market, design some advertising, and your web site is finished, then all you need to do is easily explode your search results. You will pick up a regular pay check and question why you did not think of this before!

What motivates the people who visit any website to buy?

This is the one question that every Internet Marketer is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldn’t that be good for your profit and your business?

So what motivates people to buy?

It is often said that you should give people what they need, because that is what they are going to buy. That may well have been the case once but sadly today society has changed and people no longer buy what they need.

Instead they buy what they want and what they crave – hence people struggling to put food on the table, but have a 42″ plasma TV, satellite system and a bottle of Jack Daniels!

You need to pitch your product not as something they need, but as something they absolutely must have; make it so they crave your product and absolutely must get their hands on it.

People also buy because they want to get pleasure from what they buy. Someone doesn’t walk into a car dealership and buy a top of the range Mercedes because they need it; a Skoda or Toyota would have done the job just as well.

They buy the Mercedes because they want the pleasure that goes with it. Whether this is the comfort of the car, the joy of all the gadgets, or the fact that it is a status symbol – they drive a Mercedes! Whatever their reason it will be because they have associated pleasure with owning a Mercedes and so they buy one when they could have saved tens of thousands of dollars and bought a cheaper car!

Another reason people buy is because they want to avoid pain. Volvo are one of the best selling cars in Europe. Why? They are not the prettiest of cars, nor that expensive, nor are they of the perceived class of a Jaguar, BMW or Mercedes.

Volvo’s sell well because people want to avoid the pain associated with car accidents. Volvo’s are some of the safest cars on the market and as such appeal to people who want to protect their family and passengers.

These are three of the main ways that people are motivated to buy. If you can work out how to use this in your sales copy, your emails, your newsletter and your website, then you can convert more visitors into paying customers.

Identify your target market and learn their pain – what problem are you solving for them with your product?

Understand this and your sales copy can become smoking hot and you can boost your conversion rate!

Vincent Murphy can help you to find the best home based business ideas and money making opportunities so you can work at home/How To Motivate People To Buy visit: www.HomeGrail.com

You may remember the following excerpt from Steven Covey’s book 7 Habits of Highly Effective People: “Clients often ask me, ‘how can we get our inside sales team to talk to more prospects?’ Sure…threats, begging, yelling, low level torture, coercion, and brut force entice reps to make more calls as long as the manager is there with his whip, but productivity plunges when the manager isn’t around. I believe the motivation to expose yourself to rejection multiple times per day has to come from within.”

For salespeople with the potential to be motivated “from within”, I have used the following exercise that beings with these two questions:

What do you want to earn in the next year? How much do you need to sell in order to earn that sum?

Then together, we calculate the daily level of activity needed to accomplish that earning goal.

While everyone says they want to make $100,000+ per year, most folks aren’t willing to put in the necessary effort. The difference between success and failure in goal-setting is the participants’ acknowledgement that they REALLY want to earn six figures and not just fantasize about it.

If sales are lacking, we examine why deals are being lost to competitors and then develop a closing strategy for the other deals in the pipeline. If the pipeline is thin, usually the reason is insufficient activity (calls and contacts).

My motivational conversations with sales executives generally go something like this, “I want to help you hit your goal, and I’m concerned you will come up short if something doesn’t change.” If after a few sessions, I don’t see increased activity, it is generally because the person has concluded that they can’t or won’t meet expectations.

Of course, exceptions occur. For instance, some people have seemingly lower activity but a higher close rate or a higher average sale. As long as the sales targets are being exceeded, I’m OK with this….if not, sales management could turn into a painful process for all involved.

The following worksheet is an example of what I’ve used to help sales people determine their needed activity. GREEN highlights are calculation fields.

Monthly 2006

Sales Goal $100,000 $1,200,000

Average Sale $5,000 $5,000

Sales Needed 20 240

Estimated Close Rate 50% 50%

Number of NEW Deals Added to Pipeline 40 480

Value of NEW Deals Added to Pipeline $200,000 $2,400,000

Contact Hit Rate (% interested of those contacted) 20% 20%

Needed Monthly Contacts 200 2400

Dials to Contacts 20% 20%

Needed Dials 1000 12000
DAILY GOALS

Number of NEW Deals Added To Pipeline Daily 2

Value of NEW Deals Added to Pipeline Daily $10,000

Approx. Contacts per day 10

Approx. Dials per day 50

So, by beginning with the end in mind and working backwards through the steps necessary to achieving certain sales goals, your inside sales team will have a roadmap for greater success. And that’s a win-win for everyone involved, especially your organization.

Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.

Very few people can hear a technique, memorize it on the spot, and implement it, in one simple step.

Yet that’s what classroom, or if your will, training room instruction at most companies presumes. It presumes everyone can hear a tip, remember it, and immediately put it to work.

If you wonder why there’s so much turnover in the ranks of telemarketers, this is one of the reasons. Their training is fragmentary and poorly communicated, and it is not internalized in sufficient time to get reps up to speed and successful.

I’ve found there is no better way of getting people prepared to do battle than training them like soldiers. Put them under fire, in your sessions.

For example, every salesperson should be trained to answer objections. I’ve found a three-step formula works beautifully.

Upon hearing a prospect say, “Gee, that sounds expensive,” the rep should respond:

(1) With at transition phrase, such as: “Well, I respect that, but…”

(2) This is followed with a content-answer: “I’m sure you’ll recover your full investment in 90 days or less;”

(3) And this is capped with a close,” So, let’s move forward, and I’m sure you’ll be pleased, ok?”

I just taught this to you, right? Can you turn away from this page and put it to work?

No, because you haven’t internalized it, you can’t do it like a soldier breaking down a gun, blindfolded.

So, the way we train this is by throwing various objections at our recruits, making sure they get a solid grip on the flow, the sequence. Then, we double back to make sure the language is right. Finally, we work on the intonations, so this reply seems as calm as can be.

Do this with your freshest people and you’ll transform them into a mighty selling force, one that will rack up victories, and stick around long enough to brag about them!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

‘Getting in front of the decision maker’ seems to be the holy grail of the sales world. Most people think that the only way to secure meetings is through luck or cold calling. Yet there is an easier way.

The following steps are identical to the steps I followed on my journey to becoming a ‘Client Magnet’. Eventually, I didn’t have to make any cold calls, because all of my meetings were taking place at the request of qualified, ready to buy decision makers who had already decided that they wanted to work with me.

How to Get in Front of Decision Makers – the easy way

1. Focus on a specific niche because that automatically makes you a specialist and a certain authority.

2. Get known as an expert in your field by speaking at events and conferences populated by your target audience, write articles and get them published in trade publications read by your target audience.

3. At the end of your article or talk offer a giveaway such as a free report that conveys your expertise, and provides valuable useful content to your reader. Give this in exchange for the reader’s contact details and permission to stay in touch over time.

4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly conveys your expertise, your authority and lets them know about success stories other clients are having.

5. Resist the temptation to ask for a meeting immediately, the people who are really keen to meet you will call and ask anyway, the others may need more time to get to know you. Don’t risk scaring them off by pouncing for a meeting immediately. Being ‘needy’ for a meeting hurts your credibility too, because in the world of selling professional services, there’s an unspoken assumption that if you are any good at what you are doing, then your diary should automatically be full (I know that’s not how it works in practice, but that’s the bias you’re up against!)

6. In at least one of your messages, offer a meeting, but make sure you outline all the potential benefits of meeting with you. It’s got to be more inspiring than ‘free consultation.’ Ask yourself, what does the prospect stand to gain from meeting with you – even if he or she DOESN’T become a client immediately? Will they learn something new, get reassurance, have their awareness raised on a certain area? If you want to ’sell the meeting’ you have to sell the benefits of the meeting.

7. Some people will respond immediately, others will need more time. Have a regular follow up (such as a newsletter like this) that keeps you in contact, and continues building the relationship with your prospects.

8. Get used to receiving calls from people along the lines of ‘we’re thinking of doing a new project a we’re wondering how you can help us’. Enjoy meetings which have a completely different dynamic from the meetings you secured via cold calling, because you’ve been invited in as an expert, and the prospect is already ‘pre-sold’ and wants to work with you. Notice that your conversion rate is higher at these meetings.

9. Tweak the process. If you’re not getting enough meetings, what needs to change? Do you need to get more people into your funnel at the front end, or do you need to improve your conversion process of prospects to meetings?

10. Enjoy the process as momentum builds and the ’snowball effect’ kicks in. Enjoy being a ‘Client Magnet’ and able to pick and choose from a tempting array of potential projects.

Because of the steps involved in laying the foundation, many people shy away from the easy way. It seems like there is too much ground work involved! And maybe there is, in the short term, but you are laying a foundation that will continue to reap rewards over and over. And what’s the alternative? Another cold call?

If you don’t want to be at the mercy of random projects coming your way, and you don’t want to be tied to a desk cold calling for the rest of your life, then this is definitely the path forward that I recommend.

(c) Bernadette Doyle, 2006. Reprint rights granted to all venues so long as the article and by-line are reprinted intact and all links made live.

Bernadette Doyle is dedicated to helping self-employed and small businesses become Client Magnets. Get her FREE report “7 Secrets of Becoming A Client Magnet and Attracting All the Clients You Want” by visiting Client Magnets.

There are three kinds of salespeople:

(1) Those who hate cold-calling, and would rather get a route canal;

(2) Those who love and hate it, knowing it’s good for them, but are still uncomfortable doing it;

(3) And those who actually look forward to doing it, who find it exciting and challenging and financially rewarding.

99% of the people I’ve trained are in the first two groups. They are only moderately successful as salespeople.

The real winners teach themselves to enjoy cold calling, to relish the thrills and spills and the special status that accords to the Big Dogs, who really know how to hunt.

Speaking of which, there are three kinds of hunters:(1) Those who want to hang around the campfire and tell stories; (2) Those who stay near the campsite, gathering berries and low-hanging fruit; and (3) Rambo’s.

Of course, you remember Rambo, the movie character brought to life by Sylvester Stallone. He was the guy that the small town Sheriff tried to bully. The Sheriff’s name, by the way, was Dummo.

Rambo can do it all, fashioning a poncho from a scrap of canvas, hunting with only a knife, some self-made string, and his grit. And he, better than anyone else can survive and thrive on adversity.

I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.

I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:

“You never know what opportunities you’re going to walk into, ” he beamed, brightly.

A second later, we passed through a portal only to find a million-watt, gorgeous smile waiting for us.

I’ll tell you why I like it. Once you can successfully cold call, you can accomplish anything else in selling. It’s like bench-pressing 300 pounds and then cutting back to 100.

A Rambo who is handed a warm lead swarms all over it, and doesn’t back off until a deal is made. If he’s so lucky as to receive an inbound call, well, the game is over.

He’ll definitely transform the lukewarm inquiry into a sizzling sale, on the spot-no call backs, or “Please send me a brochure” dodges, allowed.

Don’t believe anyone who says cold calling is dead, unnecessary, or passé.

Just Rambo-up, and you’ll prove them all to be wrong!

Dr. Gary S. Goodman © 2005

Dr. Gary S. Goodman is a popular keynote speaker, sales management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone, You Can Sell Anything By Telephone!, Monitoring, Measuring & Managing Customer Service, and How To Sell Like A Natural Born Salesperson. President of Customersatisfaction.com & The Goodman Organization, he is a frequent guest on radio and television, worldwide. Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. When he isn’t consulting, Gary can usually be found in Glendale, California, where he makes his home. He can be reached at (818) 243-7338 or at gary@customersatisfaction.com

Everybody is familiar with the old retail chant, “Location, location, location!” It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you’ve decided what it is your store is offering to the general public, the next step you’ll take is finding the right location. Once you’ve found it, the next step is to decide how to dress up your establishment; you’ll need to decide what retail store fixtures will properly display your product. At this stage another invaluable cliché applies, “Presentation is everything!”

It’s true that how you present your products for sale is as important as the location, the timing of your venture and the pricing of your merchandise. On one hand, you wouldn’t display expensive wares in cheap, shoddy or dirty store display fixtures. An appearance that turns people off the minute they walk into your store isn’t going to help sales and, in fact, it will probably hurt them. On the other hand, you don’t want your display choices to completely overwhelm the merchandise. Dazzling displays that distract from the sales appeal of your merchandise won’t help business either.

In order to maximize your sales potential you need to decide what look and feel of the store will appeal to your target customer. Remember, no sale is complete until the customer leaves the store satisfied with his purchase, and a crucial part of that process is the way in which your products are displayed. There are many choices to make. It can be helpful to visit other stores selling similar merchandise even if your product is so unique that you have to travel to another city to find them. Even if you are selling an invention of your own that doesn’t exist anywhere else, it will still fall into a category of stores that you should investigate before setting up shop. Art stores have one look, plumbing supply stores another and clothing boutiques still another. Even if your investigation helps you decide which display perspectives don’t work for you, that knowledge can save you time and money in the long run.

Store Fixtures Info provides detailed information on metal, antique, wholesale, and used store fixtures and store fixture parts. Store Fixtures Info is the sister site of Mannequins Web.

Most surveys show the average business loses about 19% of its client base each year. In fact, the authors of, “Customer Winback: How To Recapture Lost Customers – and Keep Them Loyal” estimates the average at 20 to 40% per year.

This means that if you have 500 customers and lose 19% or 95 customers you must get 95 new customers each year just to stay even.

Research shows it costs six times more to get a prospect to buy from you than it does to keep an existing customer, and it’s 16 times easier to sell to an existing customer than to a new one.

So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”

The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat and referral business is something most small business owners are not proficient in.

If you want your business to be successful, you need to have a compelling reason, “Why should your customers and prospects do business with you, rather than your competition”? You need to become someone they will gladly and often refer new customer prospects to!

The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!

You need to immediately put in place a strategy and an effective system to follow up with:

- Existing Customers
– Past Customers
– Potential Customers or Prospects

Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.

In developing a follow up system for your customers and prospects, you need to determine:

- The number of times you want to contact them and over what period of time

- The frequency of contact. For example, every two month plus on their birthday

- The method of contact. Will you send a greeting card, post card or letter? Research has shown that a greeting card will get opened 12 times more often that other types of mail.

- Determine the purpose of the contact. Will you be thanking them for buying from you, making them a special offer or asking for a referral?

A study done by the Association of sales Executives revealed that 81% of all sales happen on or after the fifth contact. If you’re only doing one or two follow up’s, imagine all the business you are losing. Not following up with your customers and prospects is like filling up your bathtub without first putting the stopper in the drain!

Here’s an example of an eight contact follow up system you could put in place in your business, modify it to meet your business needs:

1. When they buy from you – send a “Thank You” card
2. January – send a “New Years” card
3. March – send an Item-of-Value or Special Offer letter
4. May – send a “Referral Request” card
5. July – send a “Fourth of July” card
6. September – send an Item-of-Value or Special Offer letter
7. November – send a “Referral Request” card
8. Birthday – send a “Birthday” card

According to the Guinness book of World Records the Greatest Salesman of all time was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine’s Day, St. Patrick’s Day, or the person’s birthday … Joe was a greeting card sending machine!

With today’s technology it’s not necessary to spend your time doing it manually like Joe and his assistants did! On the Internet there are online card sending services where you can send “REAL” physical full color glossy greeting cards, mailed with a real stamp, from your computer. The one I use has a ton of features, like being able to set up automatic mailing campaigns. And, it’s very inexpensive at $1.37 a greeting card, which includes postage.

According to the National Association of Realtors, 70% of homebuyers said they would use their real estate agent again. However, only 11% reported buying through the real estate agent they had used before. Why? Because clients haven’t heard from them and they assumed the agent didn’t want to do business with them.

Whatever your product or service, don’t let that happen to you!

Commit to putting in place a system to insure continual automatic follow up to your customers and prospects. Your business depends on it!

Joel Weiner is a Referral Marketing expert. He helps small businesses and professionals generate more sales through referrals. More information can be found at his website: http://www.Best2U.com

www.motivatedentrepreneur.com

Sales & Marketing

The Sales Trail……….

By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting

Everybody’s going selling, selling U.S.A……..

The sales trail can be slow paced or high energy; the way to achieve the success we are looking for is to cover all the bases. Sales management can be very intricate, time consuming, and exhausting. However if all the right tools and elements are brought together the results can be fantastic. As in any other area of our business, we need to develop a plan of action. In today’s society we need to use great forethought and strategizing to meet sales challenges.

Our first step is to create a spider-web diagram or cluster of ideas that contains the categories we would like to focus on. Remember, it is all about getting your sales message across clearly. Here is a good way to start;

• What is our Brand’s Product/Service Message or selling point? • Develop our message so that we can craft our sales pitch to our target customer. • Do we utilize cold calling, advertising, word of mouth referrals, a mix of all three? • How will we deliver our message in the most effective manner through each one of these channels?

When we develop our message, try to find one that brings forth both an emotional and rational response. In order to have an effective sales strategy regardless of what industry we may fall in, we must make sure our sales associates are familiar with our company’s objectives, policies, and feelings on each product or service.

A good way to promote this is by issuing written statements, which clearly define and state the product/service concept, its intended use, and why it is beneficial to the customer. This company wide statement allows our organization to operate with a homogenous understanding of the company’s views on its product/service. This induces a heightened level of creativity throughout sales departments, and gives them the flexibility of concentrating on their selling techniques and correcting their mistakes while remaining completely confident in the sales material.

When approaching sales, building a solid foundation and a sturdy structure will help increase effectiveness. We need to implement mechanisms that will monitor the progress of our sales teams. Weekly reports and call log files are a great way to stay informed on a regular basis of what is happening within our sales departments. An additional aspect of creating structure revolves around developing internal communications amongst departments or people. The more our sales team is connected to the marketing and advertising departments, the better. In addition, finance is a key element to any sale, and we must be prepared by having done our research on the numbers involved with our product/service.

Once we have established a steady sales stream, it is time to start thinking about increasing our market share. A good place to start is to do some sales research, survey our current customers to learn how they view our company and our products/services. Take these opinions and revamp our sales approach, placing a greater focus on these areas. Increase our sales teams’ productivity by continually re-training our staff on new procedures and methods, while supplying easy access to sales tools and resources. We must constantly review and revise our sales process to stay on top of current trends and remain competitive.

© Copyright 2004-05 by www.motivatedentrepreneur.com

I’m writing with over 35 years selling experience. I’ve been in advertising all my life
and began with my own advertising agency. Later, I joined the Bell System Yellow
Pages and did private consulting. Today, I’m retired and run a home-based business
along with my wife called, ‘The Nurse’s Choice,’ a health information and doctor
referral website. I’m still technically a salesman, but I didn’t set out to be one. I
began as a designer and eventually, art director for a small East coast agency. When
I was hired by the Yellow Pages, I had almost no sales experience. But I had always
taken care of my clients and discovered it was virtually no different. Now I took care
of the customer.

That’s not to say that the customer is always right: far from it. But it was my job,
albeit, my responsibility, to tell them when they were mistaken and put them back
on the proper path. I was the advertising expert and they expected me to help them
make the right decisions that would benefit them or their business, Along the way, I
learned how to be the best salesman possible and made many friends in the
process. These ideas will work for any salesman whether you’re selling cars, homes,
or anything of value. Now I’ll pass on these tips in no particular order.

(1) Be honest. It sounds easy, but sales people sometimes have to sell products
that they don’t believe in or aren’t needed by certain clients. In those cases, I would
present the item and let the customer decide. Which leads me to number two.

(2) Don’t be high pressure. A good salesman doesn’t need to be. Just do the job
and allow the product to sell itself while expounding on the features and benefits.

(3) Smile and be friendly. You’re there to do them a favor and help them or their
business. Let them feel that through your words, actions, and attitude.

(4) Recommend what they need. There is no use bypassing what they asked for
simply to meet some quota. They’ll pick up on you ulterior motives soon enough.

(5) Along with the previous, ask what they need. Allow them to explain what they
are seeking and why. Learn about their situation.

(6) Answer all their questions. It’s your primary job. Pass on your knowledge so
they may feel secure with you and your understanding of the product or service.

(7) Give them options. There are probably several decisions and choices to make.
Explain the pros and cons of each and sit back, allowing them time to digest the
presentations.

(8) Shut up. Let them do the talking. Many new sales people will eventually talk
themselves right out of a sale. Know the value of silence.

(9) Ask for the sale. When the time is right, pull out the contract. Sense when it’s
time to have them make a commitment. Don’t be afraid to do so.

(10) Overcome their objections. That’s when the sale actually takes place.

(11) Thank them for their business or time, even if they don’t buy right away.
They may still come back and be your customer. Don’t burn any bridges.

(12) Follow up. Call them and reminder them you are available to answer any
addition questions. Thank them again.

It’s an easy road to follow but many sales people forget these basic rules. Be
smart and you’ll make plenty of money, good clients, and good friends along the
way.

Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for
nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising
and has a Master’s Degree from Monmouth University. He had his own
advertising agency in Scottsdale, Arizona and ran a consulting and design
firm, ABC Advertising. He has authored 6 books and a novel, “Pursuit of the
Phoenix,” available at amazon.com. His latest book is, “Inside the Yellow
Pages.” Currently, he is the Marketing Director for thenurseschoice.com,
a Health Information and Doctor Referral site.

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